twenty2degrees, the design partnership that created the interiors for landmark London hotels, The Dixon and Hilton Bankside, has announced its appointment by Olympia London to design the interiors of the new Hyatt Regency London Olympia in West London. As part of the £1.3 billion regeneration of Olympia London into a world-leading cultural destination, Hyatt Regency London Olympia will be located directly adjacent to the exhibition centre within an architecturally significant listed Art Deco building that previously served as a multi-storey car park.
Taking their cue from the architectural heritage of the building, that was completed in 1937, as well as from the hotel brand’s design values, twenty2 degrees’ schemes envisage a subtle introduction of Art Deco references into the refined and contemporary interiors that are the hallmark of the Hyatt Regency brand. The style will be clean and simple, using high quality materials and the ambience welcoming and offering the stress-free environment that embodies the Hyatt Regency brand ethos. Regular Hyatt Regency guests will find familiar features treated to twenty2degrees’ “measure of difference” which thoughtfully integrates context related to the history and culture of the immediate location.
The open-plan ground floor public areas will include Hyatt Regency staples such as The Market Cafe and Bar as well as “Make Space”, an area for informal meetings, together with a lobby lounge. The palette will be warm and comforting. A double height atrium over the bar will open up the area and lead to a mezzanine level where there will be an intimate lounge.
There will be 196 guestrooms and suites designed within Hyatt’s “Light & Airy” brand aesthetic to offer a calming and relaxing ambience. The guestrooms will include a ‘Groom + Prep’ zone, encompassing the entrance corridor, bathroom and open wardrobe, and a ‘Work + Play’ area combining the bed and desk, separated by Hyatt Regency’s ‘Tranquility’ sliding door with wired glass panels giving a nod to the history of the building. The twenty2degrees’ guestroom schemes will introduce forms together with a custom-designed carpet drawing on the Art Deco influence but the overall impression will be light and pared-back. Bathrooms will feature industrial-style floor tiles and pale marble vanities. The suites on the upper levels will offer views towards the surrounding leafy residential areas of Hammersmith & Fulham and neighbouring Kensington.
“We are delighted to have been entrusted with such a significant hotel development,” says Nick Stoupas, Founding Partner of twenty2 degrees. “This hotel will be a game-changer in the experience of visitors from all over the world attending events in Olympia as well as a destination for Londoners attracted to the area by its new cultural offering.”